TOJCAM - Volume 1 - Issue 2 - April 2015
BRAND LOYALTY ON CONVENIENCE GOODS (Case of Tea Product) Prof .Dr.Reha SAYDAN, Öznur Koca PARMAKSIZ
Abstract: The companies in the highly competitive market conditions focused on retaining the existing customers and obtaining new loyal customers to be successful. For this reason the factors affecting brand loyalty and the key points about creating and developing loyal customers attracting the attention of marketers. This study determines the factors of brand loyalty preference convenience goods and also examined the impact of these factor on brand loyalty A survey was conducted by face-to-face interviews with 114 housewives. The hypotheses of the study were tested by regression, analyses. The findings indicate that perceived product quality is affecting brand loyalty through brand image and brand satisfaction
IMPACT OF SOCIAL NETWORKING SITES ON ACADEMIC PERFORMANCE OF INTERNATIONAL STUDENTS IN AUCKLAND, NEW ZEALAND Ragini Lawrence Chowdary, Sawsan Al-Shamaa
Abstract: Several researchers have done considerable amount of study and their findings suggest both the beneficial as well as the detrimental impacts of social networking sites on its users. This paper examines the impact of social networking sites on academic performance of international students in Auckland, New Zealand. The paper uses quantitative techniques to collect data from 181 international students studying in private institutions in Auckland, New Zealand. The results show that the frequent uses of social networking sites have no impact on the academic performance of international students in Auckland and there are no differences based on gender or nationality. The results from this study will be used to provide some recommendations to the heads of the private institutes and further lay foundation for developing researchgrounded policy proposals to address emerging issues related to the use of social networking sites in education.
INCREASING CONTRIBUTION OF NEWS PHOTO AGENCIES INTO JOURNALISM BY EVOLVING TECHNOLOGY Assist.Prof. Dr. Kerim KARAGÖZ, Prof.Dr. Özer KANBUROĞLU
Abstract: The publication of news photos in the journals directly begun in the beginning of 20th Century although news photos had emerged as a profession in the last quarter of 19th century. At the same time, the photos taken immediately distributed among and used in different media organs. In the beginning, the news were distributed by using a specific technique in the emerging agencies, before the photos. The economic reasons were determining factors at establishment of the news agencies in different European countries and in Northern America. Before that, hand-written commercial news letters were disseminated by copying them again by hand-writing. The qualified news coming on time in commercial and capitalist system became important as much as production. Thus, the new circles and groups emerged which were ready to pay for reaching quickly to news. When those increased in numbers, it was realized that the dissemination of news to large areas could be a profitable job. Consequently, the ‘news agencies’ as institutions emerged as a response to a rising need.
INTERACTIVE MULTIMEDIA DESIGN IN SOCIALIZING SUSTAINABLE ENVIRONMENT FOR TEENS Rahina Nugrahani, Lulut Indrianingrum
Abstract: This study aims to produce an interactive multimedia as an attempt to bring the information of the sustainable environment concept for teens. The concept of sustainable environment is one important basis in environment conservation. The information presented in this interactive multimedia focused on sustainability concept applied to the behavior in everyday life as well as various exposures to environmental problems caused by unsustainable behavior. The content material presented includes energy, water and waste management. The research was conducted using the Research and Development (R & D) approach. This study is producing an interactive multimedia through the stage of preliminary studies and development as well as followed by the evaluation stage.
MECHANISMS OF THE LEGAL REGULATION OF INTELLECTUAL PROPERTY RIGHTS IN MASS-MEDIA AND INTERNET Dr. Baimoldina Svetlana Malikovna
Abstract: Urgency and significance of considering the problem, related to legal measures of fighting violations of intellectual property right in mass-media and global Internet network is explained by the priority directions of internal and external policy of many countries, including Republic of Kazakhstan, which are aimed at development and improvement of public relations in the sphere of providing protection for all kinds of creative activity, rights and freedoms of the individual and citizen, guaranteed by the Constitution
MEDIA IMAGE OF IMMIGRANTS IN CANADA FROM 1995 TO 2012 Rui Yuan
Abstract: Canada’s public immigration discourse is usually racialized in using an ideological framework to evaluate, select and make judgements of immigrants on whether they are culturally, socially, or economically desirable to Canada. Some social and economic affairs may present a discursive context for debates over different ethnic immigrant groups and their value to Canada. By analyzing news discussions on immigration in Canada’s national newspaper The Globe and Mail in four historical phases after 9/11, this study examines how the contents of “desirable immigrants†get changed in history. This study questions whether some social political affairs in a country can change the social boundaries of exclusion for immigrants of certain racial and ethnic backgrounds and allow more direct and exclusionary racial messages to be expressed in the discourse. The findings indicate that during economic recessions, it is more acceptable for the media and the public to express more directly racist messages about non-white immigrants, and some political factors and major social events may also influence how different ethnic groups of immigrants can be socially constructed. While a liberal democratic country like Canada may not accept overt racial discrimination, I argue that a social crisis or economic recession can change the social boundaries of exclusion for immigrants of certain racial and ethnic backgrounds and justify using more blatant racial messages in discussing immigrants.
