TOJCAM - Volume 1 - Issue 4 - October 2015
READER’S EYE MOVEMENT TOWARD VISUAL ELEMENT OF NEWSPAPER: EYE TRAKING EXPERIMENT OF THREE KOREAN NEWSPAPERS Mahnwoo Kwon, Jiyoun Jung
Abstract: Measuring and evaluation of reader’s visual attention are important process for scientific production of newspaper. Newspaper has its apparent rules and practices regarding reporting and production of news. This study tried to suggest which element affects reader’s eye attention between various visual elements like graphic, photo and headline. Especially this experiment tested research questions about reading gravity whether it starts from the upper left corner of the newspaper ends at the lower right corner. 18 subjects participated in the test and different stimuli that have different visual element used. And they were forced to read first pages of Chosun, Donga and Joongang daily newspaper each in front of eye tracker machine. We found that attention of the reader starts from center picture or the larger picture then moves to headlines. After that their attentions turn to other visual elements and they selectively read news articles. In other words readers do not focus on part which does not have visual elements.
RELATIONSHIP BETWEEN NEW ONLINE-SOCIALIZED WORLD AND ORGANIZATION BASED SELF ESTEEM Y. Galip Gençer
Abstract: The emergence of Internet-based social media has made it possible for people to communicate online, and this new world changed rules of old-style offline socialization. Socialization is an integrated situation in new world conditions which should not be interrupted by the usage prohibitions in work-time. Besides, Organization-based self-esteem (OBSE) reflects the perception, individuals have of themselves as important, meaningful, effective, and worthwhile within their organization. (Mayer & McNary, 2007) Regulation varieties about internet usage known as Employee Internet Management strategies are negatively affecting OBSE. This paper also focuses on a new era, and new media, also informs about different statistics about social media usage, which is required to understand the importance of social networking. Facebook and Twitter are selected as important references for the new form of socialization and examined in details to understand why people as workers need to use social media. The implications for organizations and employees are discussed.
ROLE OF SOCIAL MEDIA IN THE FORMATION OF GOVERNMENT POLICIES IN NIGERIA Awobamise Ayodeji Olalekan
Abstract: By understanding how new media influences policies with reference to the Nigerian political landscape, scholars can now begin to understand how much social media has evolved in Nigeria and with the knowledge, form the basis for further studies into other similar countries. This work shall act as bedrock for further studies into social change, diplomacy and government legislation as influenced by social media. Two important incidents that took place in Nigeria in the past 3 years shall be studied through relevant news articles, online content analysis and professional journals, to find out the role social media played during these situations. Based on the findings of the research, the role of social media and how it influenced government decisions were briefly highlighted in this work. From the findings, it is clear that social networking was a major driving force in determining the outcome of the events under study.
SOCIAL MEDIA AND PUBLIC RELATIONS IN FOOTBALL: THE USE OF TWITTER IN FOOTBALL TEAMS IN TURKEY Mihalis KUYUCU
Abstract: Public relations is an important tool for marketing of products. İts the cheapest and most practical way of marketing a product and informing the target about that product. Social media brings new challenges for public relations to all markets. Sport and Football is one of them. Football which is a mass communication product and takes the interest of millions is also using social media in marketing and public relations. With social media the communication of the football teams had changed. The supporters of the football teams can reach and communicate more easily with their teams and can have a two side communication with feedback. This paper made a research about how the three most popular football teams use Twitter as a public relation tool. The research used the method of observation of three Turkish most popular football teams Galatasaray, Fenerbahçe and Beşiktaş and three popular football teams of EU Countries. These football teams were the teams who had collected the biggest points according to UEFA in 2012-2013 session. Barcelona (Spain), Bayern Munchen (Germany), and Real Madrid (Spain). The Twitter accounts of these six football teams were followed between 01-31 of October 2013 and there is an examination an evaluation in accordance the frequency of using Twitter and its characteristics. In the research there is a determination of how the Turkish football teams use Twitter as a public relation tool and what their difference is from the EU countries football teams. A comparison is be done on the use of Twitter of Turkish and other three European teams.
Thai Netspeak : The Register of New Generation Thai for Internet Communication Karnrawee Chomchoei
Abstract: This research is aimed at the study of Thai netspeak in the age of globalization during 2012-2013. Thai netspeak is examined utilizing examples presented in the mass medium language and in teenager love stories (novels). The study utilized the social linguistics research method and stylistics analysis The central conclusion of this research suggests that Thai netspeak is a new variety or version of the Thai language that does not share the same features of traditional speech and writing, but is rather a register of the new generation Thai for Internet communication where communication is primarily by typing and where the text is shown on a computer or Smartphone screen. The research found 6 distinctive features of Thai netspeak 1) Spelling Variation 2) Special Typing 3) Using Emoticons 4) Creations of the noew words 5) Using Symbols 6) English and Thai words Mixed in one phrase or one sentence. Thai netspeak used as a Mass Medium language is used to primarily satirize, to create a parody or to enhance the visual attractiveness of traditional written communication. For example, in teenager love stories (novels) when the last of characters are repeated this is used to show the character’s emotional voice and enhance the general tone of the story. Emoticons are used to show the character’s emotions.
Contribution Of Body Language On An Efficacious Interpersonal Communication Gülsüm ÇALIŞIR
Abstract: Man’s being a social entity, is the result of his living together with others. In this way, we tend to recognize the world out of us as well as ourselves, by establishing relationships with them. By the help of this relationship, a communication medium becomes true. While the communication individual realized with the ones out of himself is called “interpersonal communicationâ€, mentioned communication’s being sustainable depends on the effectiveness of the communication. And to assure an effective communication medium, communication abilities must be effective, too. An effective communication is undeniably important especially in interpersonal communication. In this context, it is known that bodylanguage was effective in communications being effective and healthy. In this way, it is possible to say that body language had a serious contribution on making the messages sent and taken between source and taker more clear, and on their becoming more understandable and significant in interpersonal communication. Moving through this thoughts, importance of body language in an effective interpersonal communication had been supported with informations gained through literature review, and it had been explained by examples how important body language was in an effective communication and which way it contributed communication, in this study.
